Traffic is the life-blood of your website. If there’s no traffic coming to your site, you can’t generate leads or sell products. But generating traffic for your site can be very difficult if you don’t have a huge marketing budget. Fortunately, there are ways to generate website traffic with a low budget. In this article, we’ll let you know how.
Blogging
Blogging is one of the best proven ways to draw traffic to your website. Write about topics you’re familiar with and that are related to what you do. If you establish yourself as a thought leader in your industry, people are going to keep coming back to your site for more content. Keep in mind who your audience is and find out what writing style appeals to them.
Link to Old Posts
When you’re writing about topics similar to things you’ve written before, link to those old posts for further information. This will help further yourself as a thought leader and keep people on your site longer. Also make sure to go back and update old posts to keep them current. Technology is always changing, so make sure to keep your blog relevant.
Infographics
Infographics are a very good way to get your message across. They’re much more interesting and easier to understand and follow than plain text. Plus, they’re fairly easy to make. Hire a designer or use one of the free infographic makers like easel.ly and infogr.am. Another great thing about infographics is that they’re visual so they’re very popular on social media. Just pick an engaging topic and start creating.
Social Media
Billions of people use social media every day. But the most compelling reason to use social media for marketing is because it’s free. You can reach (potentially) millions of people for free. But even for the everyday business that reaches their 3000 followers, it’s still free marketing with the potential of going viral. Incorporate social media share buttons at strategic places all over your site and establish your presence on the networks your clientele uses.
Email Marketing
Email marketing remains one of the most effective ways of getting in touch with your audience. But it has to be done right; otherwise, you risk becoming annoying which kills your chances of getting a sale. The subject line is probably the most important part of an email. You need to come up with something interesting and short. As far as the actual content of the email goes, it needs to be about 90% educational and 10% promotional. Check out our guide for creating effective email newsletters.
Freebies
Handing out free stuff is a sure-fire way to get people to like you. Just make sure you include links back to your website, so that it’s not a wasted marketing effort. Depending on what you do, you can try giving out free ebooks, seminars, or online classes. Just make sure it’s something to do with the services you offer.
Conclusion
So if your website isn’t getting the traffic it needs and you only have a small marketing budget, no need to worry. Blogging and social media are probably the two most important tips because they’ll get you the most visibility. Email marketing is primarily marketing additional services to people who already use you. Put these tips into practice and you’ll be generating traffic in no time.
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