In recent years the web has been accessed by more and more devices that come in all shapes and sizes. It’s pretty much mandatory that your website be mobile friendly in order to stay competitive. Nowadays your old fixed width/height website just isn’t good enough, and you need a redesigned website if your website falls into this category. But first consider that even if your website is responsive and looks great, your conversion rates might plummet. In this article we’ll tell you how you can keep this from happening when you have your website redesigned.
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A great looking/functioning website just isn’t enough to get the conversion rate you want. There’s a lot more to it. Before you launch your website, test it. Test it for everything: speed, usability, and accessibility. You won’t regret it. If you don’t test your website, you may end up launching a great looking website that kills your conversion rates. Here’s what you should test for to prevent this from happening.
[av_heading heading=’Test Your Load Time’ tag=’h3′ color=” custom_font=” style=” size=” subheading_active=” subheading_size=’15’ padding=’10’ av_uid=’av-193xnf’][/av_heading]
There have been studies that repeatedly prove the slower the speed; the lower the conversion rate. In some studies nearly half the users expected the website to load in two seconds. Other studies show that 40% will leave by the three second mark. The point is, your website needs to load in 3 seconds at the most. It’s important to monitor your website’s conversion rates by using a program such as Google Analytics. If you notice your conversion rates dropping for no obvious reason it could be that your website is loading slowly and potential customers are leaving before they even see your website.
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Another killer of conversion rates is SEO. Your website might be responsive, great looking, and function well, but if no one can find it then what’s the point? When your company gets a new website, the page names and the url might change, so when your clients search for your company under the old search terms nothing comes up. You need to properly use 301 redirects from your old site location to your new site location so that Google can redirect traffic to your new website. Make sure that each one of your webpages has the correct meta description and page title to make it easy for Google to display your website in its search engine.
If your website is based upon the WordPress publishing platform then we recommend using a SEO plugin such as Yoast SEO.
[av_heading heading=’Test Content’ tag=’h3′ color=” custom_font=” style=” size=” subheading_active=” subheading_size=’15’ padding=’10’ av_uid=’av-y2q9n’][/av_heading]
Even if your content is displayed correctly and your site loads fast, it may not be what your site visitors are looking for. For example, say you are a restaurant. You will want to find out what your site visitors want and design your content around that. Make sure that the call to action (such as the “view our menu” button) is displayed prominently so that your site visitors can find what is most important to them easily.
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It’s very disheartening when your new website looks good but is getting less conversions than your old website, especially when you’ve spent a lot of time and money on it. The solution to this problem is simple:
- Test your website.
- Test for speed.
- Test for content relevancy.
- Test for SEO rankings.
- Cater to your site visitors in everything.
You might also want to consider sending your web developer a few theoretical client profiles to help make a relevant design.
If you need a new website or your current website needs to be redesign, contact us at EMWD.com. We’re experts at designing great looking websites that cater to the needs of your customers.
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