Marketing is very important for the growth of your business. Something often not considered for marketing is social media. Millions of people use social media effectively to promote their brand and business. For instance, you can create a page for your business absolutely free. In this article, we will look at the benefits of using social media for marketing, discuss what times/days are best for posts, and determine what content gets the best results. If you decide to create a social media page, make sure you provide links to it through your website, your email marketing, and email signature. The more people you can get to interact with your page, the more people you can market to.
Why You Should Use Social Media for Marketing Purposes
Social Media is essential.
Millions of people worldwide use one of the many social media services available. Now, with the rise of mobile devices, they are connected and receiving notifications nearly 24/7. You can market your company’s services to them by creating a page on one of the more popular sites, such as Facebook or Twitter. What’s even better is that it’s all completely free. It is almost mandatory for the growth of your business that you take advantage of social media for marketing purposes. The only cost to you is some time and effort.
What Content Gets the Best Response.
Once you create a social media page for your business, you’ll be ready to market your services through posts and tweets. Your social media page should feel personal. This can be accomplished by talking about your company and by posting interactive content such as a contest or a question. Pictures and interesting articles from across the web are also widely used with great results. You should also post special promotions or discounts that your company is having; also, periodically post about your standard services. The main thing here is to be consistent. Content that is consistent is content that gains followers over time.
Best Times and Days For Content
Time your Social Media Posts
When is the best time to post? Studies show that for Facebook, 1:00 PM is the best time if you want your content to be shared, and 3:00 PM is the best time for getting clicks to various links you post. For Twitter, 5:00 PM is the best time for re-tweets. For both Twitter and Facebook, the best days to post or tweet is near or over the weekend. More people are viewing social media pages the closer they get to the weekend and both Twitter and Facebook studies show an increase in user interaction as a result. Because of these studies, it is good practice to post or tweet about your business or organization on or near the weekend in order to maximize your business exposure.
Conclusion
Social media marketing is a free way to possibly reach thousands of people with your services, bringing you increased sales. The weekend is the best time to market your services because more people are active. Throughout the rest of the week, you can reach people by posting news about your company or by providing interactive content. Make sure that you provide links to your social media pages on your website and you will be off to a strong start. Finally, be consistent.
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