Websites are one of the greatest marketing assets your business has. For most companies, a large percentage of their leads come through their websites. In order to drive traffic to your business and increase visibility of your product, you’ll need to understand Search Engine Optimization (SEO for short), and know how to incorporate it in your website. In this article, we’ll give you some pointers to get you started.
What is Search Engine Optimization?
Wikipedia describes it as this: “Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s search results. SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.”
Every website should include SEO for driving traffic. Keywords and descriptions that pertain to your products and services should be used liberally within the written content of your web pages. Your website should conformed to W3C standards and you should include accessibility improvements whenever possible. All of these make up good SEO.
Target Mobile
Mobile browsing makes up a big part of online website views and sales, so your website needs to be mobile friendly. Mobile 4G networks are often slower than desktop networks, so you need to make sure your website loads quickly, otherwise mobile users will move on and you’ll lose sales or conversions. One other thing that helps with mobile is to include obvious and heavily used conversational keywords in your website due to the fact that mobile users can use voice search options on their devices.
Intuitive Content
Informative and exciting content is a huge part of an effective website. All sorts of content can be included: text, pictures, videos, and other content types. One thing that works great for SEO traffic is blogs. Attach a blog to your website to provide updates on your company and products/services and any other content type you’d like. Make sure to include local search keywords in your website because people often search for local businesses. Make sure you never forget the call to action (CTA) button.
Hyperlinks
Two SEO strategies involving links are interlinking (linking within the site) and providing links to another website especially a well-trafficked one. You should have a clean, easy to follow link system that makes it easy for your users to navigate your website. This is extremely important for conversion rates – e.g. if your customer can’t find the check out, then it does not matter that they like your website.
Conclusion
Providing effective websites with intuitive content and strong link structures caters to both customers and Google at the same time. Content plays a key role when Google generates your search engine ranking. Don’t forget mobile either; your website has to load fast enough and look great on smartphones and tablets, as well as desktops and laptops. If you need your website to be re-designed for mobile or to be optimized for SEO, contact us at sales@emwd.com.
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