Pastel color schemes are definitely one of the most elegant looking color choices used by web designers. Websites making use of a minimal web design approach can generate a sophisticated and clean look when using this color choice. Pastel colors are muted colors which make them a great choice for flat and minimal websites. In this article we’ll take a look at everything you need to know about this color palette.
What Are Pastel Colors?
As we’ve stated in the introduction, this color scheme fits in really well with all the minimalist designs on the web. These colors possess low to medium saturation. They are sometimes called washed-out colors. These colors are muted, meaning not very bright, which is one of the contributing factors to their popularity among minimalist sites.
Pastel Colors On The Web Today
We’ve listed some examples below for you to take a look at. Pastel colors are a great choice for a clean, uncluttered design with an airy feel.
http://thelifecycle.roblutter.com/
http://www.jcsuzanne.com/
http://heydays.no/
http://www.twocreate.co.uk/
Where Should Pastel Colors Be Applied?
The most popular places on a website for implementing this color scheme are: background, logos, icons, fonts, or frames. You can, however, apply these colors anywhere you want in order to get the elegant polished look these colors create. Have a clear goal in mind of the mood and look you want to inspire when you choose where to apply these colors.
Conclusion
Pastel colors are one of the many color schemes that work with a minimal web design approach. If you feel your brand needs to generate a calming or refined look or inspire a friendly mood in your customers, then you might want to consider using this color palette. If you need your website redesigned to meet the demands of your customers, contact us at emwd.com. We’ve been designing websites for over 15 years and we know how to create the right atmosphere for your business’ website.
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