Choosing the right color palette for your brand is a huge part of successful marketing. Colors help generate the right mood or atmosphere for your brand. Different colors draw out different emotions and responses. For instance the red color is associated with passion, warmth, and anger, which is probably not the best choice for a spa or bakery. In this article we’ll be taking a look at a very interesting and unique color combination: Yellow and Blue.

 

Yellow And Blue Color Schemes

First of all, what feelings and moods do the colors blue and yellow generate? Yellow is the color of sunshine and sand and is often associated with joy or happiness. Use the color yellow to evoke a pleasant or happy feeling in your viewer. Blue is the color of the sea and the sky. It is often associated with wisdom, trust, and stability. In nature we see these colors used together as in the sky/earth and sea/sand pairs.

Below are some great examples of these color schemes; note the varying shades of colors throughout these websites.

 

http://greatforestparkballoonrace.com/

yellowblue1

 

http://app.coronacapital.com.mx/

yellowblue2

 

http://www.lessthanyouthink.me

yellowblue4

 

http://www.gabs.it/en/

yellowblue3

Conclusion

As you can see, this seemingly odd color scheme can be used to create some pretty inspiring designs. Consider what mood your brand needs to communicate to your customers and which colors convey it the most. This color scheme is useful to create a friendly, reliable feel while looking great.

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